Your business is only as strong as its website. The idea that you can rely on customers hearing about you through word of mouth advertising or because they accidentally wandered into your store doesn’t work in today’s world. Whether searching for a new doctor, clothing store, landscaper or restaurant, those customers turn to the web before anything else. The domain name you select must have some type of connection to your business, but there are some other top things you should consider when choosing a domain name too.
Does the Name Fit with Your Company?
The name you select should always fit with the name of your company. When you visit a site like like Nike.com, you expect to find out everything you need to know about that company, including a short history of the brand and the names of some sneaker designs currently available. Most companies today choose a domain name that has the name of the company right there in the title. Using a combination of letters and numbers or opting for an abbreviation of your name can confuse shoppers.
Is the Domain Currently Available?
Choosing a domain name is sometimes hard because the name you want may no longer exist. If you open a medical practice that you name after yourself, you may find that a doctor with the same last name as you already owns the domain that you want. You should always do a domain search before you begin building your site. This search tells you if the domain is currently available. If the name you want no longer exists, you might receive a list of similar domains that you can use for your business.
Does it Mimic Other Company Names?
Some website owners think that using a domain similar to a popular name will help drive traffic to their sites. While you might pick up a few viewers who accidentally typed in the wrong name or those who found your site through a simple search, most will not stick around. You also leave yourself at risk of a lawsuit later. The corporations behind those domain names may come after you for copyright infringement or trademark infringement. If you’re just starting out and have limited funds available, avoid choosing a confusing name that is too similar to other companies.
Is the Name Easy to Remember?
When Mark Zuckerberg started work on Facebook, he originally called it Facemash. It also went by a few other names, including thefacebook and Freshmen Facebook. He settled on its current name because it was easy for others to remember. Your domain name should be easy to remember as well. Customers who spend a long time trying to figure out how to type your name into a search or address box may simply move on and decide to shop elsewhere. You can a catchy name that sticks in their minds.
The right domain name can draw customers to your site and make it a success. When selecting a domain name, choose a name that is catchy and original.