Nov 6 2015
Internally motivated entrepreneurs who want their companies to achieve the optimal levels of success need to recognize and respond to the power of growth hacking. Growth hacking is basically a marketing process that involves using online advertising techniques to facilitate company growth. This mode of advertising is particularly effective for individuals who have just opened businesses because the methodologies are low-cost and can oftentimes result in speedy growth. Here are just two of many growth hacking strategies that your new business can start employing immediately:
1. Content Marketing.
Content marketing is one of the most effective growth hacking strategies on the block. The first part of content marketing is actually creating your content. To catch and retain the attention of prospective buyers, your content needs to be original, interesting, and full of relevant information that your target market wants. Some of the tools and techniques employed for content optimization purposes include:
• textual elements that heighten scannability like headers, bullet points, and lists
• calls to action
• Q & A styled content
After you create compelling content, your next step is to market that content. There are numerous ways to realize this objective, such as including Share Buttons that enable your readers to forward your blog posts and web articles to their friends and family members.
2. Search Engine Optimization.
Search engine optimization is another great growth hacking strategy that helps ensure that your web media (website, blog articles, videos, articles, etc.) becomes highly visible in the search engine results pages. Some of the SEO techniques you can employ to realize this important objective include:
• link building
• keyword analysis
• local search engine optimization
• online reputation management
• social media optimization
A Final Note
As you discover that the spheres of Internet and technology can help build your business, you may forget that offline advertising measures can be equally profitable. Don’t commit this error. Instead, be sure that you can really optimize your conversion rates by investing in both online and offline marketing measures. The latter form of advertising ensures that you can connect with clients who do not use the Internet regularly. By investing in handheld inkjet printers provided by companies like Carpenter’s Time Systems, you can create catchy, compelling flyers and place them in strategic places that optimize the brand recognition process. As you begin implementing the marketing strategies outlined in this article, you will likely find that your new business starts to really take off!